For UK Estate Agents

Every enquiry answered.
Every viewing booked.

Ilmove AI is a WhatsApp receptionist purpose-built for estate agents. It replies to every property enquiry in under two seconds — at 9pm, on Sundays, during bank holidays — and books viewings while your team focuses on closing deals.

Currently piloting with Prime Properties London
London property exterior
Im
Replied in 1.8s Property enquiry · 2-bed flat
Built for the way estate agents actually work
UK GDPR compliant
Live in under 48 hours
Client data stays in UK
Works with your existing WhatsApp
The hidden cost

Most enquiries never become viewings.

You list on Rightmove, Zoopla, OnTheMarket. You spend on Google Ads and social. But the buyer who messages at 9pm doesn't wait until 9am. They view at the agency that replied first.

Slow replies cost viewings

A buyer asks about a 2-bed flat at 9pm. Your team sees it at 9am. By then they've already booked viewings at three competitor agencies — and 73% buy from whoever replied first.

Negotiators are stretched thin

Negotiators cannot answer WhatsApp messages while doing viewings, handling valuations, and progressing chains. So enquiries pile up — and quietly disappear.

Unfilled diaries cost real money

One missed viewing on a £500K property is a £5,000 fee gone. One letting at £2,000/mo is a £2,400 commission. Most agencies lose more in missed enquiries each month than a full Rightmove subscription.

£12,400
Estimated monthly revenue lost by an average UK high-street estate agent from enquiries that never receive a reply, or arrive too late.
Based on average enquiry-to-completion conversion rates across UK high-street agencies, average sale prices, fee structures of 1–1.5%, and benchmark response time data.
How it works

From WhatsApp message
to booked viewing.

No app for buyers to download. No new phone number to remember. Just an AI receptionist quietly working in the background of your existing WhatsApp Business line.

  1. 1

    Buyer messages your WhatsApp

    From your Rightmove listing, Zoopla, your website, business card, or office signage — the same WhatsApp number you already publish.

  2. 2

    Ilmove AI replies in under 2 seconds

    Warm, human-sounding reply that answers their question about the property, qualifies their budget, and proposes a viewing.

  3. 3

    It qualifies the buyer and books the viewing

    Answers follow-ups on price, chain status, EPC, garden, parking. Qualifies budget and timeline. Sends them your Calendly link or directly proposes a date.

  4. 4

    Your team sees it all in the portal

    Lead captured, message thread saved, viewing booked. Your negotiator takes over only when a serious buyer is ready.

Im
Prime Properties · Negotiator
online
Hi, is the 2-bed flat on Cromwell Road still available?21:14
Hi! Yes, 14B Cromwell Road is still available 😊 It's £525K, 2 beds, 1 bath, with a south-facing garden. We have viewings Wed-Sat. Are you a cash buyer or do you have a mortgage agreed in principle?21:14
Mortgage agreed in principle, looking to move within 3 months21:16
Perfect — that's exactly our buyer profile. The vendor is open to a 6-week completion. Here's the viewing link, pick any slot that suits you 👇21:16
Saturday 11am works for me21:18
Brilliant! Viewing booked for Sat 17 May at 11:00 — 14B Cromwell Road. Confirmation email and address on its way. See you Saturday!21:18
✓ Viewing booked · Sat 11:00am
What it does

Trained for UK property.

Out of the box, Ilmove AI knows how to talk to UK buyers and tenants — listings, chains, mortgages, EPCs, all of it. We configure it to your agency in the first 48 hours.

Property-aware replies

Speaks fluently about asking prices, chain-free properties, EPC ratings, council tax bands, leasehold/freehold, ground rent, service charges, and stamp duty — using your specific listings.

Hot lead routing

Identifies urgent enquiries — cash buyers, chain-free, executor sales — and routes them to your senior negotiator immediately. No AI middleman delay.

Direct Calendly viewings

Books viewings straight into your existing Calendly calendar. Real-time availability. No double-bookings. Buyer gets confirmation and the property address instantly.

Re-engagement & updates

Automated alerts when new properties match a buyer's criteria. If a serious buyer went quiet, Ilmove AI gently reopens the conversation when something fitting comes on.

No-show policy on viewings

Configurable reminder cadence, day-before confirmations, and rescheduling flow. Drops viewing no-show rate by 30–50% without your team chasing.

Lead reporting

See every enquiry by portal, property, buyer profile, and outcome. Know exactly which listings and channels are converting — and which are not.

For your front desk

A clean portal your negotiators will actually use.

Every WhatsApp conversation, every lead, every viewing — in one place. Your negotiators take over only when there's a serious buyer ready.

Inbox of every enquiry
Read what the AI replied. Step in if needed.
Confirmed viewings list
Today, this week, this month — all visible.
Property-aware tagging
Filter by sales, lettings, price band, area.
portal.ilmoveai.com
This week
47
+23%
Booked
38
81% rate
Avg reply
1.8s
vs 4h human
Sarah W. · 2-bed flat enquiry
Viewing Fri 14:00
James L. · 3-bed house viewing
Viewing Thu 10:00
Anna P. · Letting enquiry · awaiting reply
2 min ago
David K. · Studio rental
Viewing Mon 09:30
Lisa M. · 1-bed flat viewing
Viewing Tue 11:00
Pricing

Simple, transparent pricing for estate agencies.

Three tiers from Starter to Enterprise. Founding rates locked for the first 50 customers, then standard pricing from August 2026.

Plans from £99/month for single-site practices, up to Enterprise for multi-location groups.

See full pricing → Book a demo
We had no idea how many enquiries were falling away after hours. Within two weeks the diary was filling itself — and we were qualifying buyers we would have missed entirely.
Managing Director · Prime Properties, London
Now piloting
Prime Properties (London) · 2 more agencies onboarding
Common questions

Things agency owners always ask.

Does it work with our existing WhatsApp Business number?

Yes. Ilmove AI sits on top of your existing WhatsApp Business line — patients still message the number on your website, Google Business profile, or signage. Nothing changes for them, and your team can take over any conversation at any time.

How long does setup take?

You can be live in under 48 hours. Day one: a 30-minute call to capture your current listings, fees, opening hours, and tone of voice. Day two: we configure, test, and switch you on. We do the work; you do the deals.

Will it integrate with our CRM (Reapit, Alto, Jupix, etc)?

Ilmove AI integrates with Calendly for viewings out of the box. Direct integrations with Reapit, Alto, Jupix, and Vebra are on the roadmap. For now, your negotiator gets a clean handover into the portal and copies leads into your CRM — typically a 10-second action.

Is client data secure and GDPR-compliant?

Yes. Client data is encrypted in transit and at rest. Storage is on Google Cloud UK/EU regions. We hold no data we do not need, retain conversation data for 2 years (configurable), and have a full DPA available on request. We are UK-registered.

What about urgent enquiries — cash buyers or chain-free?

Hot-lead detection is built in. If a buyer mentions cash, chain-free, executor sale, or relocation in 4 weeks, Ilmove AI flags them to your senior negotiator immediately. You'll never miss a serious buyer.

What if a buyer asks something the AI doesn't know?

Ilmove AI knows what it doesn't know. If a question falls outside its training (a complex chain query, a planning question, a specific clause), it tells the buyer your team will be in touch shortly and flags the conversation in the portal.

Ready to book the viewings
you didn't know were missing?

Book a 30-minute demo. We'll show you Ilmove AI working live on a real property enquiry — no slides, no theory. If it's not right for you, we'll say so.

Book your free demo